Building Authority and Thought Leadership for a Medical Software Company

CLIENT: HERU
INDUSTRY: TECH/HEALTHCARE - B2B
FOCUS: CONTENT STRATEGY & VISUAL DESIGN

HERU IS…
A medical software company born out of The University of Miami’s Bascom Palmer Eye Institute, the #1 Eye Hospital in the U.S. With 60+ patents, Heru’s innovative AI & VR technology automates routine diagnostic testing, increasing efficacy, accuracy, and empowering optometrists to focus on what matters most—delivering exceptional care.

PROJECT OBJECTIVE
Heru wanted a more intentional, cohesive content strategy to expand its digital presence & lead generation. After conducting an in-depth audit of Heru’s existing strategy, we embarked on a 90-day sprint to optimize their content strategy and go-to-market assets. The engagement included launching a new blog, and executing optimized content strategies for LinkedIn, Instagram, Facebook, and X (formerly Twitter), with a focus on increasing impressions, driving traffic to schedule demos, and solidifying Heru's authority in the teleoptometry space.

Pitch deck slide design to promote value add and unique value proposition

DELIVERABLES & MILESTONES

  • Audit of existing materials, channels, and content strategy to determine recommendations for optimization.

  • Updated organic content strategy to position Heru as a thought leader in the teleoptometry and AI/VR eyecare space. Included content pillars, channel strategy, and content planner for LinkedIn, Instagram, Facebook, and X.

  • Launched a new blog featuring monthly posts with topics focusing on product advancements and educational content for eye care professionals.

  • Updated and optimized social media profiles for a more cohesive digital presence

  • Refreshed design of sales, marketing, and event assets

Pitch deck slide design to promote value add and unique value proposition

RESULTS

Through the implementation of a targeted content strategy and more consistent content creation, Heru saw a significant increase in social engagement, blog traffic, and had a more refined library of go-to-market assets.

BENCHMARK METRICS UPON ENGAGEMENT COMPLETION

  • +283% increase in Post Interactions for Facebook, Instagram, and LinkedIn combined

  • +395% increase in LinkedIn Post Impressions

  • +469% increase in LinkedIn Post Clicks