Repositioning & Branding a Virtual Meeting Platform for Enterprise Audiences + Series A Fundraising

DELIVERABLES & MILESTONES

• Market & Brand Research: First, we conducted a thorough market & brand analysis of primary and adjacent competitors to fully illuminate the competitive landscape. This served as the north star for the visual design, product messaging, and marketing assets for the remainder of the engagement.

• Brand Identity Refresh: Next, we conducted a full-scale rebrand, trading Preciate’s soft approachability for what would become Scoot’s vibrant, magnetic identity system. The new system’s flagship element was a library of organic shapes, used to create various murals and avatar treatments. This universal language of organic shapes represents the platform’s physics and universal elements of engagement—the spark of conversation, the heart-warming impact of recognition, and full-circle movement.  

• Repositioning & Product Messaging: In addition to an enhanced visual identity, we worked with the Scoot team to polish their product and marketing messages to better appeal to enterprise audiences and potential investors alike. While Preciate had formerly been known for their Recognition software, Scoot was all about promoting their patented Social Presence® technology and “Sellinars”, which demanded new rhetoric, headlines, and calls-to-action.

• Website Design: We provided an updated homepage design that brought the new identity and messaging assets to life. From there, the internal Scoot team was able to take this parent design and leverage it across internal & landing pages.

• Sales and Marketing Asset Design: We provided updated direction for a variety of marketing and sales assets: pitch deck designs, digital ads, email templates, white papers, and social media profile elements to reflect the new brand identity and messaging across all of the brand’s touchpoints.